Natakhtari lemonade is consumed regularly in both daily life and celebration, occupying a similar space in the market to mineral waters and wine on the Georgian market. In 2010, Natakhtari also released a sugar-free pear lemonade to cater to diet nutrition customers.
The company offers around 14 different flavor options, ranging from fruity (such as Orange, Apple, and Raspberry) to extra sweet (such as Cream and Chocolate). Georgia’s major producer of lemonades, including tarkhun, is Natakhtari, a company founded in 2005. Tarkhun is made with a syrup made with tarragon leaves, providing a complex flavor that is sweet and tangy. In fact, Georgia became the birthplace of at least one original “lemonade” flavor: tarkhun. Generally regarded as a Western invention, lemonade reached Georgia by 1833 and, soon after, the Georgians were pairing fizzy water with a variety of flavors.
While in various parts of North America and the Middle East, lemonade refers to a non-carbonated, sweetened lemon beverage, in most of Eurasia, lemonade is a sweet, fizzy drink resembling what most of us call “soda.”